The visual telling in our story. We present ForMix
But who is ForMix?
ForMix is ​​an ant that was born in 2005 as a Mulmix Mascot: a silent presence in our catalogs and in our communication. She stays with us for about 10 years and then you know how things are going, sometimes they become “old” without a real reason and so she leaves us with a pre-retirement and transfer to the Caribbean seas (lucky her ..).
In the years when it wasn’t there, however, we began to feel a vague feeling of nostalgia, to perceive a sense of emptiness and lack. It often happens that when something is taken for granted, it no longer has the right weight while, instead, we begin to realize its value just when it is not there .. I would call it the oddities of the human being …
And so this year we decided to call her back to the company and give her a voice and she, our ,, is back in shape and more available than ever in the blink of an eye!
A quick makeover and now she’s ready to tell Mulmix stories through comics!
Yes, you got it right. A comic story will periodically arrive that from time to time, will tell you, in a different and original way, new projects, new machines, new plants, new construction sites, Mulmix social and social networks, and much more of our sector and about us: all through images and a few essential words.
ForMix will be our protagonist in the company and will have a very important role.
Why this choice you will ask yourself?
Because comics are universal, in the blink of an eye even just the images speak, because they cross borders, cultures and eras, because, after all, they have the flavor of our childhood and the moment of relaxation when kids read lying in our bed or hidden under a tree, because ForMix is ​​friendly, nice, energetic, positive and we love sharing it with you.
So, please don’t miss the ForMix adventures and remember her name well!
#mulmix
